The complete manual for Marketing Automation
Marketing automation is a new technology that makes enormous promises: more leads, conversions, and sales, all with less effort.
Revenue and customer engagement have increased significantly for 80% of the top-performing businesses in the world that have been employing marketing automation technologies for the previous three years or more.
Marketing automation presents an exhilarating prospect for increased productivity, cost savings, and a better customer experience (CX). It may seem difficult to start an automation journey for your company, but with the correct guidance, it’s simpler than you think. If you do it well, it will also provide enormous rewards.
Here, we’ll go over everything a marketing team should know about marketing automation and how to leverage it to your benefit to build your brand.
What is marketing automation?
What precisely is marketing automation, then? The use of a platform whose primary function is to automate actions across your inbound marketing channels is typically referred to as marketing automation. These typically involve routine but necessary tasks like writing emails, using social media, and managing contact information.
When properly applied, marketing automation enables you to create leads and nurture prospects at every stage of the customer experience, increasing revenue and maximizing ROI without compromising the calibre of your job. You can accomplish more, quicker, with the aid of marketing automation by putting in place optimized procedures.
You and your skill set cannot be replaced by marketing automation. It will merely improve your current skills.
What is a real-world illustration of marketing automation?
- Consider a user who accesses your website and downloads a brochure for a certain commodity or service.
- Their contact information is transmitted to your CRM. You can obtain details about this lead’s past interactions with your business from this point.
- They are subsequently thanked in an email for downloading the brochure. Based on the knowledge you have of the user, the content is tailored to them.
- Follow-up emails with customized Calls-To-Action can be automatically delivered to the same user based on their past behaviour and interactions with your business.
In this manner, marketing automation can assist you in easily nurturing a lead with less effort and boosting conversion chances.
It’s interesting to note that 86% of marketers claim that marketing automation has improved the quality of their lead generation. This is so that your consumer conversations can be made more valuable and pertinent through ongoing customisation made possible by the program.
Reasons to use Marketing Automation
Marketing automation can help streamline your marketing efforts and make your department more efficient. Let’s look at the specific benefits of marketing automation.
Tools and platforms for Marketing Automation
Let’s dive into the best tools carefully placed available so that you can find the one that best covers your needs.